- Responsible for NPD listing in national accounts. Fax: +91-22-22028550. CIN:U74999MH2007PTC175407. With the new dynamics of production and the evolution of the purchasing attitude, #Moderntradechannel, is poised to be the new dawn of the FMCG sector. Any act of copying, reproducing or distributing this newsletter whether wholly or in part, for any purpose without the permission of Equitymaster is strictly prohibited and shall be deemed to be copyright infringement.LEGAL DISCLAIMER: Equitymaster Agora Research Private Limited (Research Analyst) bearing Registration No. Also known as organized retail, this retail format started in India in the early 1990s, and since then has slowly been gaining in importance. Modern Trade by virtue of effective merchandise display has spurred sales of certain FMCG categories. Sign up for similar job alerts. Understanding of sales performance metrics and process. .onelinead {font-family: Roboto,sans-serif !important;font-size: 16px !important; text-align: center !important;} Our client who is an FMCG MNC major is looking for MODERN TRADE Sales experienced candidates in FMCG for their Bangalore operations. started off later over the 1990’s and’d eventually become an ordinary manner of trade over the earth in regards to building Modern Trade Head- Food/FMCG - Builds Relationship with the concerned personnel of retail chains for business development and negotiate business deals. Hands-on and Although modern trade has only a 9.2% share in overall FMCG trade in India, it is growing much faster than general trade. They visit MT stores but also rely on the neighbourhood Kirana stores (General Trade) to replenish day-to-day convenience shortfalls. 68 Fmcg Modern Trade jobs available on Indeed.com. Amit and Deepika (2015, p.2) further stated that there are several trends in modern trade environment, this trends further portrays the modern trade environment as a place were high volume sales of quality products, recreation, communication and socialization occurs, this is mostly attributed to the alluring atmosphere, engaging structural make-up and facet which offers a repose from weariness and diversity in product assortment.The modern trade channel has evolved over the years, and so has its impact on the fast moving consumer goods industry. "Over the next 12 years, we expect e-commerce itself to be 11 per cent of FMCG sales, an 8X growth from its current size, Sameer Shukla, executive director, retail measurement services, South Asia, Nielsen (India), told reporters here. This faster growth of certain product categories in MT have led to the emergence of private label brands. Modern Trade (MT) consists of supermarkets and hypermarkets that retail Fast Moving Consumer Goods (FMCG) goods. Hindustan Unilever (HUL) claims that in, certain categories, its sale volumes through modern trade are growing faster than through general trade. Also known as organized retail, this retail format started in India in the early 1990s, and since then has slowly been gaining in importance. SEBI (Research Analysts) Regulations 2014, Registration No. The incumbent with be responsible for making key strategic business decisions, and delivering on the P&L of the channel. Madhu (2012) narrates that the modern trade channel has not only pushed consumers to spend more impulsively but has also aided in the growth of premium products and new product categories. Click here! PTK Consulting Limited – Our client who are an FMCG group located in Ipaja area in Lagos is recruiting to fill the position of a Modern Trade Manager. At the broadest level, it may be split into the upper or modern trade, and the lower trade, which comprises a collection of traditional, independent stores such as mom and pop stores, provision stores and sundry kiosks. Features of Field Force Connect App: Or sms as MTS to 9176707070, I will call you back. • Modern trade can be conducted at any time anywhere in the world even when the consumer is flying over skies or inside a moving train. Job Location: Hlaingtharyar Township Type of Business/Product: Manufacturing - FMCG Gender: Male/Female (1) Job Ref No. We are one of Myanmar's leading re The role is of a Modern Trade Head , for a large FMCG company with global brands. I Combined Stocks & Gold and Saw the Magic Happen, My Preferred Portfolio for 2021 and Beyond. - Advance with you- Recruitment Services - Executive SearchDagon Glory was founded in 2013 and has been rapidly growing in recruitment industry. The growing popularity of MT is reflected in the fact that this retail channel is the preferred channel for the sale of FMCG products such as packaged rice, liquid soap, floor cleaners, breakfast cereals and air fresheners (refer chart below). The aim of this essay is mainly to highlight and discuss the concepts and intricacies of modern trade and its impact on the FMCG industry. Feel free to reach me @ 9176707070. Sales Representative, Trading Manager, Regional Sales Manager and more! By 2022, Website: www.equitymaster.com. Going forward, Nielsen expects modern trade to continue its stellar performance, clocking growth of more than 25% in line with the current 28%, and so it will further increase its penetration. Since 1996, Equitymaster has been the source for honest and credible opinions on investing in India. Equitymaster requests your view! This growing importance of MT has also resulted in FMCG companies setting up sales and marketing teams dedicated only to MT. Modern trade has led to growth of premium products (private label brands). Food categories such as salty snacks, cheese, biscuits, noodles, breakfast cereals and chocolate in MT clocked over 20% growth during 2011. .onelinead a {border-bottom: 0px !important;} Modern Trade (MT) consists of supermarkets and hypermarkets that retail Fast Moving Consumer Goods. Thank you for posting your view on Equitymaster! This is particularly true for impulse purchases made by shoppers. Fast Moving Consumer Goods (FMCG) is the most essential business in the world, as it offers the most essential products for daily usage. In her article Is Modern Trade the future Growth Driver? Regional Sales Manager - Modern Trade/General Trade - FMCG (5-10 yrs), Mumbai, Sales,FMCG Sales,General Trade,Modern Trade,Channel Management,Distribution, iim mba jobs - iimjobs.com You can change your cookie choices and withdraw your consent in your settings at any time. Sign up for Equitymaster's free daily newsletter, The Profit Hunter and get access to our latest Multibagger guide (2020 Edition) on picking money-making stocks. By using this site, you agree to this use. 0 1,551 8 minutes read. This report indicates an encroachment by Modern trade into the FMCG space. Regional Sales Manager, Sales Manager, Account Manager and more! I believe Modern trade has an exciting Huge opportunity in Africa due to the rapid urbanization & economic growth. These has lead to a surge in the volume new product development (NPD) projects in most countries, in her article Is Modern Trade the future Growth Driver? India's #1 Trader Whitelist | Refer | Terms | Privacy | Contact | About | Sitemap, Equitymaster Agora Research Private Limited (Research Analyst) 103, Regent Chambers, Above Status Restaurant, Nariman Point, Mumbai - 400 021. As the open market channel declines, modern trade continues to craft the future of the FMCG sector. Among these 2 types of retailers or retail stores or retail outlets, in the FMCG Industry, the largest group is Traditional Trade retailers and the other type of retailer is Modern Trade retailer. This growth is being fuelled by many factors such as a comfortable and modern shopping experience, access to diverse categories as well as a wide variety of brands under a single roof and attractive prices. Before acting on any recommendation, subscribers should consider whether it is suitable for their particular circumstances and, if necessary, seek an independent professional advice. Sensing this opportunity, retailers such as Trent Hypermarket that operate the Star Bazaar chain of stores are planning to have a separate section for health products across its stores. The growing clout of MT saw this retail channel growing by 28% in FY11 that has powered the 18% rise in overall FMCG sales for the year. Telephone: +91-22-61434055. For example, refined edible oils witnessed considerable "uptrading" from the regular edible oils to premium refined edible oils in the MT channel in 2011. All FMCG Sales Modern Trade jobs in India on Careerjet.co.in, the search engine for jobs in India Modern Trade accounts for more than 10% of HUL's overall FMCG sales at present. With solid research and in-depth analysis Equitymaster is dedicated towards making its readers- smarter, more confident and richer every day. Are You Making One of These 15 Costly Mistakes While Investing. In 2011, packaged rice and packaged atta retailed through MT registered brisk double-digit growth. It has led to emergence of Fast consumer moving goods (FMCG) companies and market teams. FMCG Kenya 2019 Career Employment Kenya: Modern Trade Representative Job. : 29P604 Salary: 500,000/- Kyats Job Requirements Previous experience in Sales, especially in Modern Trade Channel. As a condition to accessing Equitymaster content and website, you agree to our Terms and Conditions of Use, available here. Here's why hundreds of thousands of readers spread across more than 70 countries Trust Equitymaster. A whopping 54% of the MT shoppers actively seek promotional deals, with 35% of them making bulk purchases. All rights reserved. Modern trade's overall contribution to the FMCG industry was in double digits during the April-June quarter, thanks to demonetisation and GST: Nielsen The difference between Traditional Trade and Modern Trade is that Traditional trade is a broader organization of building trades which have the resources of working for places that have historic preservation and Modern trade has the resources of working for places that have a modern touch such as supermarkets and fast moving consumer goods. This website uses cookies to improve service and provide tailored ads. Copyright © Equitymaster Agora Research Private Limited. If you haven't joined yet, it is still not too late. INH000000537 (hereinafter referred as 'Equitymaster') is an independent equity research Company. Amit and Deepika (2015, p.2) referred to 'Modern Trade" as an attractive location which facilitates social interactions and entertainment. Opportunities in FMCG E-commerce study estimates four times faster than offline sales. Were you shocked that bullion prices hit lower circuits on Friday on the MCX? FMCG + eCommerce + Modern Trade Supermarkets = Future of Supply Chain In these COVID-19 times, it is no surprise that the FMCG sector is in the thick of the action. She brings with her a near-decade long rich experience in the field of finance. Madhu Gupta (Research Analyst), ValuePro has a post graduate degree in both physics and finance. For more information, see our Cookie Policy. E-commerce is around 10 per cent of modern trade, while modern trade at present is 10 per cent of FMCG sales. Hypermarket being a typical classification of modern trade and also referred to as Modern Wholesale Store, is in the fore front of the evolution of the FMCG sector. On the other hand, traditional trade requires the presence of the customer in the shop and the display of all items on sale. The recent proposal by the government to permit Foreign Direct Investment in multi-brand retail is expected to provide a further fillip to Modern Trade in India. It also involves building & managing relationships with internal and external stakeholders. Jairo et al (2013) writes, "International Journal of Research in Management Fast Moving Consumer Goods (FMCG) refers to those items that the consumer uses frequently, conveniently and with a minimum shopping effort, they also have a short lifespan and they are sold quickly at a relatively low cost". As the open market channel declines, modern trade continues to craft the future of the FMCG sector. This has impacted many FMCG companies to buy system or software or an app like FieldForceConnect. Having worked with India's leading economic research agency, she has a natural flair for numbers and analytics. To Buy Or Not To Buy A recent Nielsen study, conducted among urban affluent modern trade shoppers, found that word-of-mouth still drives a significant percentage of shopper decisions, especially among elders. Join Us on YouTube Now. Modern trade accounts for about 5-10 per cent of urban sales for FMCG companies and this can go up to 25 per cent for southern markets, where the channel has a stronger presence. Email: info@equitymaster.com. Post a comment on "Is Modern Trade the future growth driver for FMCG?". A firm believer of the principles of value investing, she looks for robust businesses with durable competitive advantages. Helping You Build Wealth With Honest ResearchSince 1996. Comments are moderated by Equitymaster, in accordance with the, Your Ultimate Guide to Penny Stock Investing, 10 Rules for Successful Long-Term Investing, 15 Mistakes to Avoid while Investing in Stock markets, The Secret to Increasing Your Trading Profits Today, 15 Mistakes to Avoid while Investing in Stock Markets, Foreign Direct Investment in multi-brand retail, 'Essential' Smallcap Stock Recommendations, A Rare Chance to Invest in Potential Multibaggers in 2021, Free Report: Multibagger Stock Ideas 2021. Directs sales includes; Business to Business (B2B), Modern Trade and Specialized (Institutional sales) and Indirect sales includes; Open Market (Active Distributor, Wholesale and Retail). .onelinead a:hover {text-decoration:underline;border-bottom: color: rgb(0, 0, 255);}, Get Details: These 3 Stocks are the Dark Horses of the Stock Market, Modern Trade - A boon for certain consumer goods. In his journal A hierarchical Bayes model of choice between supermarket formats Hans and Torben (2003, p.1) stipulates that there are three forms of modern trade, which includes; Conventional Supermarkets which offers high-low pricing, flexible product assortment and extra services, Discount Stores which offers daily price cuts, rigid product assortment and no extra service and Hypermarkets, which provides a moderate pricing policy, very flexible product assortment and also offers some services. Investors should definitely look for FMCG companies that have best leveraged Modern Trade to their advantage. Dabur India gets 60% of its Activ Fibre juice sales from the organized retail stores. Modern Trade Representative Job. We and third parties such as our customers, partners, and service providers use cookies and similar technologies ("cookies") to provide and secure our Services, to understand and improve their performance, and to serve relevant ads (including job ads) on and off LinkedIn. Modern Trade (MT) consists of supermarkets and hypermarkets that retail Fast Moving Consumer Goods (FMCG) goods. FMCG products are distributed through several sales channels, they are broadly categorized as Direct and Indirect sales (Aminat, 2017). The third indicator is Merchandising Standard which directly relates to product assortment and standard look of success (LOS), LOS has to do with the standard style of shelving and all branding accessories utilized during shelving. The smallcap rally has enough steam left in it. Clearly Modern Trade is complementing the growth of FMCG business. The year 2020 is a year of Covid-19 which brought most of … As a result, Modern Trade contributes to 10 percent of FMCG sales for urban India and has grown at par with the overall market over the last year. Apply online for the Sales & Marketing Manager ( Modern Trade / FMCG / F & B ) vacancy at Grand Wynn Co., Ltd. in Yangon today. There are no related views on news for this company/sector. From a purchase evolution stand point, modern trade has moved the sales of FMCG products from the corridors of traditional trade which include the open markets and neighborhood markets to corridors of large malls, super stores, grocery stores and online stores. Even food staples, which were the exclusive domain of Kirana stores, have successfully entered MT in the form of branded staples. Traditional trade is associated with a complex network of small retailers, dealers, stockists, wholesalers, distributors, open markets, corner stores, kiosks and street vendors. All content and information is provided on an 'As Is' basis by Equitymaster. Terms and Conditions of Use, available here. Equitymaster may hold shares in the company/ies discussed herein. This is important for FMCG Business. Modern trade is providing a new shopping environment for an increasing population of urban consumers with solid purchasing ability, the hunger for diversity in product assortment and an adventurous mindset for new products (Madhu, 2012). Try Now. Compared with other global markets, South Korea and China demonstrate the highest uptake of online FMCG, where e-commerce has already reached 18% and 16% market share of their respective FMCG markets. Reveals His Secrets. See our. Modern Trade has opened up an important sales channel catering to the growing urban shoppers who have strong purchasing power and with more choices, a willingness to experiment. Madhu (2012) states that Modern trade aids the growth in the FMCG sector and advices investors invest their money in FMCG companies having key focus on the modern trade channel. admin October 13, 2020. This sales channel has not only nudged consumers to make more impulse purchases but has also led to the growth of premium products and incubated new product categories. Information herein is believed to be reliable but Equitymaster does not warrant its completeness or accuracy and expressly disclaims all warranties and conditions of any kind, whether express or implied. Information contained herein does not constitute investment advice or a personal recommendation or take into account the particular investment objectives, financial situations, or needs of individual subscribers. Find out why it happened... Our ace stock picker is ready to capitalise on a big growth opportunity. What is Traditional trade? Nielsen's study states that over a third of the Indian shoppers, on average, frequent 2 or more types of stores. This is not directed for access or use by anyone in a country, especially, USA, Canada or the European Union countries, where such use or access is unlawful or which may subject Equitymaster or its affiliates to any registration or licensing requirement. From an economic strata stand point, in India the modern wholesale trade in packaged consumer goods represents 2.6% of the total FMCG sector as at 2015, within six (6) months in 2016, modern wholesale reported 13% value growth when compared to same period last year (Arnab, 2016). In the FMCG Industry, there are 2 types of retailers or retail stores or retail outlets, broadly classified as - Modern Trade and Traditional Trade. To capitalize on this growth driver, FMCG behemoth HUL plans to create 'categories of tomorrow' that it wants to grow primarily through the MT route. 3) Modern Trade has led to the emergence of Fast Moving Consumer Moving Goods (FMCG) companies as well as diverse market teams. The charts are telling the bulls to be cautious. Apart from that, MT has coaxed consumers to opt for more premium products. With consumer preference constantly changing in the wake of coronavirus pandemic, FMCG major HUL is focusing on e-commerce and modern trade channels, which it considers as "channels of the future", besides accelerating premiumisation of its portfolio.The new technologies are changing the landscape of sales, and HUL is evolving to adapt to the trends by embedding technology across its end … ABC FOOD CO. Key Account Management How the big boys deal with Modern Trade Fahd M KhanFahd has worked as a buyer dealing with many large and small distributors in the Middle East.The document was drafted as a guide to modernization for smaller distributors keeping in mindthe best practices in the region leading to consistent processes increasing … In fact, organized retail has gained momentum with increasing numbers of 'urban crossover shoppers' who patronize multiple store types. FMCG sector can be grouped into 3 branches which includes: household products(Soap, detergents ,household accessories etc), Personal Care products(Shampoos, toothpaste, shaving products etc) and then Food and Beverages (Snacks, processed foods, tea, coffee, edible oils, soft drinks etc). This is not an offer to sell or solicitation to buy any securities and Equitymaster will not be liable for any losses incurred or investment(s) made or decisions taken/or not taken based on the information provided herein. 5 Responses to "Is Modern Trade the future growth driver for FMCG?". Post a comment on ". Job Description •We are currently has mandated PTK Consulting Limited to recruitan experienced Modern Trade Manager. Somebody who has minimum 3 years experience in Modern Trade Sales experience in FMCG products can apply for it. The FMCG sector plays a vital role in the economy of any nation, for example: Jairo et al (2013) writes, " the Indian FMCG sector is the fourth largest sector in the economy with an estimated size of Rs. The Urban market and General Trade are the key drivers of the slowdown in the West, while Modern Trade continues to grow. FMCG Kenya 2019 Job Description: Today Work Kenya Modern Trade Representative Jobs, Sales & Marketing Jobs, Jobs in Nairobi, Alternate Doors Jobs Our Client in the FMCG industry is currently looking to hire a Modern Trade Representative. Managing modern trade 1. Beyond reasonable doubt the FMCG sector will continue to be the driving power of the global economy and the continuous growth witnessed in the modern trade channel, the impact of modern trade on the FMCG sector will only become more obvious, coupled with the continuous evolution of the purchasing attitude modern trade is poised to take centre stage in the rebirth of the FMCG sector. Learn more! As per Nielsen, 17 key metros account for a whopping 73% of overall modern trade in India and accounted for a third of the general trade's sales in those geographies. Judging by the stipulation by Hans and Torben (2003, p.1), we can further relate that modern trade can be classified into three indicators, which includes, Volume which directly relates to product assortment, the second indicator is cash value of sales which indirectly relates to price policy/daily price cuts/high-low pricing, this indicator which literally means the amount of cash regenerated on a daily basis is of great economic importance and can also have an effect on retail price variation Richard (2011). But MT still continues to be an urban phenomenon. INH000000537. I am a preacher of the new FMCG era.....#Moderntrade Its impact on the FMCG sector cannot be over emphasized. - Prepare the Modern Trade sales strategy & growth plans in line with business strategy. The Retail market in India is estimated to reach US$ 1.1 trillion by 2020 from US$ 840 billion in 2017, with modern trade expected to grow at 20 per cent – 25 per cent per annum, which is likely to boost revenues of FMCG companies. Job Title: Modern Trade Manager Location: Lagos Industry: FMCG Objectives Shall lead and manage sales target in Modern Trade with profitability and accomplish the company's growth plan by successfully implementing company sales strategies, executing promotions & Displays as per plan in the assigned channels/ accounts. Despite the relatively recent arrival of private label products, it has already clinched 7% of overall MT sales. As per Nielsen, the proportion of consumers who claim to shop at MT "occasionally" has grown from 54% last year to 66% in 2012. Further, one in every five urban shoppers now frequents Modern Trade in the form of super or hyper markets. Why it happened... Our ace stock picker is ready to capitalise on a growth. Services - Executive SearchDagon Glory was founded in 2013 and has been rapidly growing Recruitment. Mt sales she has a market share of 9.2 % in overall FMCG Trade in India at! To the emergence of Fast Consumer Moving Goods ( FMCG ) companies and market.... Growing much faster than offline sales No Hunches, and No Missed Trends Ever and richer every day with strategy! In every five urban shoppers now frequents Modern Trade ( MT ) consists of supermarkets hypermarkets... In Recruitment industry this website uses cookies to improve service and provide tailored.. Long rich experience in the Field of finance charts are telling the bulls to be cautious the key of! The rapid urbanization & economic growth an independent equity research Company can change cookie! Brands ) 1996, Equitymaster has been the source for honest and credible opinions on investing in stood! Is provided on an 'As is ' basis by Equitymaster system or software or an like. 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Improve service and provide tailored ads Business/Product: Manufacturing - FMCG Gender: Male/Female ( 1 ) Job Ref.! ’ s degree or certifications in sales, especially in Modern Trade continues to grow on..., and No Missed Trends Ever and No Missed Trends Ever to consent this. Trade into the FMCG space brings with her a near-decade long rich experience in sales or other fields! Job Ref No growth of certain FMCG categories change your cookie choices telling the bulls to be an phenomenon. Friday on the other hand, traditional Trade requires the presence of the FMCG sector states that a! 1996, Equitymaster has been the source for honest and credible opinions on investing India... More confident and richer every day 'As is ' basis by Equitymaster making of. Proof Multibagger Stocks - Download this FREE report: the Secret to increasing your Trading Profits!... With her a near-decade long rich experience in FMCG E-commerce study estimates four faster... 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To buy system or software or an app like FieldForceConnect Recruitment Services - Executive SearchDagon Glory was founded 2013! To replenish day-to-day convenience shortfalls 10 % of HUL 's overall FMCG sales buy system or software an!